KATKE GOLF COURSE STYLE GUIDE

Located in Big Rapids, Katke Golf Course is an extension of Ferris State University's Professional Golf Management Program. For this client, a series of marketing asset templates were created to provide design assitance. In addition, the brand was refined, and a comprehensive both print and digital Style Guide was created to assist future design contributors to Katke Golf Course.

Challenge

Josh is a Graphic Designer for Ferris State University tasked with creating marketing materials for Katke Golf Course. He has never worked for the Katke Brand before, so he depends on an easy to understand style guide and set of templates to guide his design.

COLLATORAL

Using HTML, CSS, and JavaScript, I created this digital style guide.

Color

Pantone: 185C

HEX: #d31f38

C: 11

M: 100

Y: 83

K: 02

R: 211

G: 31

B: 56

HEX: #626f3b

C: 60

M: 39

Y: 90

K: 22

R: 99

G: 113

B: 58

HEX: #bec274

C: 28

M: 14

Y: 68

K: 0

R: 211

G: 31

B: 56

HEX: #f0e0b9

C: 6

M: 9

Y: 29

K: 0

R: 240

G: 224

B: 186

Pantone: 5455C

HEX: #c6c8ca

C: 22

M: 16

Y: 16

K: 00

R: 198

G: 200

B: 202

Pantone: 185C

HEX: #D31F38

C: 11.

M: 100

Y: 83

K: 02

R: 211

G: 31

B: 56

Web Typography

Vollkorn

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 & ! @ # $ % ( ) { }

Nunito

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 & ! @ # $ % ( ) { }

Print Typography

Vollkorn

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 & ! @ # $ % ( ) { }

typeface avenir

Print Typography Hierarchy

Print Typography Examples

GRID

The Katke Golf Course Style Guide uses a flexible, 12 column grid.
Using this gride, there is the ability to break the page into
halves, thirds, or fourths
for a variety of touchpoints within the Katke System

GRID USE: Halves

GRID USE: Thirds

GRID USE: Fourths