The MindShare event takes place at the JW Marriott in Grand Rapids. To begin understanding the space for the event, we gathered photos and information about the venue, taking into close consideration the paths to entering.
3 concepts were developed for the theme of MindShare 2019. Transformation and progress were a requirement from GRSAF for each concept. The board decided to move forward with “Grow.”
After the concept selection, we revisited the meaning and visual direction of growth.
I viewed the concept of growth as a cyclical process beginning with the resources that GRSAF is able to give the students. This creates potential, growth, and eventual achievement of GRPS students.
The illustration system was created to show the gradual cycle of potential through achievement. This system was used throughout the event touchpoints to show growth from the first invites to the environmental design the night of the event.
The color selection was based on GRSAF’s existing color palettes and pulling from the colors the illustrations. The water color swashes were used in the background of many touchpoints to correspond with the organic quality of the illustrations.
An in-depth typographic system was developed to define each level of the type hierarchy.
We worked with a professional photographer to capture photos of Grand Rapids Public Schools students from the young elementary level through seniors in high school. We used the students as another metaphor for growth. Additionally, we removed the background from the photos so there would be no harsh edges throughout the visual elements.
The invitation package was the first touchpoint created and was offset printed.
I coded a series of mailchimp templates that GRSAF sent to attendees leading up to the event.
I coded the website and created custom fields for the client portal in WordPress. This website required editing capabilities and quick modifications to content on the client side.
At the event, attendees will wear nametags and interact with the pledge card and event program on the table.
The Takeaway was created to be an extension of the MindShare 2019 theme and experience. The card contains seeds and can be planted.
To connect the Grow theme to the environment of the user within the event, we created tissue paper flowers to welcome the attendees into the ballroom. Window clings were also used on the stairs and skywalk.